![]() ![]() ![]() FFA’s Women’s Football Council has noticed this trend, too. The major trend identified between the Canada 2015 and France 2019 reports – that women’s football is growing in global interest as well as significant financial activity – is also cause for hope that the women’s game will not lose as much ground as was feared when lockdowns began. As such, the projected $500 million that hosting the 2023 tournament will generate comes at a pivotal time, not just for football in Australia and New Zealand, but for the wider sporting economies of both countries. While the full economic ramifications are yet to be calculated – especially as a second wave of cases has emerged in Victoria – the shutdown has already resulted in numerous job losses and cancelled programs both within federations and the wider football community. In March, both federations suspended all football in order to contain the pandemic, meaning the domestic economies generated within and by the sport also dried up. The report will also provide much-needed optimism for Football Federation Australia and New Zealand Football – the two joint-hosts of the 2023 Women’s World Cup – as they emerge from the rubble of Covid-19. They prove that the efforts of FIFA, the LOC, the FFF, the leagues, and the host regions and cities have paid off.” Today, the economic results are positive. “In 2014, when the FFF decided to take over the organisation, I remember the scepticism surrounding the organisation, particularly with regard to the economic dimension. As Noël Le Graët, President of French football, said: “The first satisfaction is to have proved that a women’s football competition can win popular support and help to change the perception of women’s football. These figures add more weight to the argument that women’s football is transitioning into a serious economic and cultural product. ![]()
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